Every now and then, as I watch my online “news feeds” go by, I notice this trend of recycling “Entrepreneurship is hard” theme go by.  Titles range from “the 10 worst things about owning your own business” to “How to Weather the Storms of a Startup.”  We’ve read the statistics.  We manage the late nights.  We pick startup over evenings with friends; we work weekends.  We build and build — and in those early days, we build without a paycheck coming from our idea.

If you’ve already made the decision to pursue that little voice inside you that screams, “I need something more,” then you already know those things.  You don’t need those articles to tell you what you already know and probably think already: you might be a little crazy.  That’s okay, though.  You need a little bit of crazy to take these kinds of risks and to jump into the cold water head first.

Those articles always end by saying, “We’re not trying to talk you out of starting your own company…” but then what?  Are these articles written for the validation somehow needed to remind us that maybe we’re a little more daring than our friends and family understand?  Maybe the articles are for our family members to better understand why we sometimes can’t shut up about our ideas or why we spend so much time on it.

Startups are hard.  No one wakes up one morning and decides they are going to embark on a risky, time consuming, life altering path simply for the “fun” of it.  Not quite, anyway.  If you’re like our team here at Leantime, you wake up one morning and say, “I want to do something different and share it with others.”  You think to yourself, “What if we could help one more startup succeed — through great Lean project management?”

What if?

Some of us may get into entrepreneurship for the Startup Unicorn dream.  We can all only keep reaching for that (and some of us will be so lucky!) — but really, a great company idea is one that solves a problem and has enough people willing to pay for the solution to make money and grow.  Leantime started by wanting to solve our own problem: managing all the Lean Canvases we were filling out into real tasks and items our team could plan, test, iterate on and repeat.    We were more successful when we were agile in our processes and as we move into our next phases: we believe you will be too.

At the end of the day, we do it for our ethos; our love of startups and starting up ourselves.  We do it for the joy of creating something; being challenged, struggling and knowing that we’ll come out stronger for it.  We do it not despite the risk of failure but in spite of failure.  We know it’s hard but we also know we’re better because of the journey.


You know why we startup.  Why do you?