Getting Startup Traction: Our Day 1 Betalist Experience

trac·tion ˈtrakSH(ə)n/ – noun – the extent to which a product, idea, etc., gains popularity or acceptance. “analysts predicted that the technology would rapidly gain traction in the corporate market.” – Google So you’ve started the Lean canvas and you’re using Eric Ries’ Lean Startup as your bible.  You’ve talked to customers, validated, proven your assumptions and hypothesis […]

Read More

How To Sell Like a Girl – Seattle Startup Week

I’ve learned to stop thinking of myself as a sales-woman — and I regularly work with clients that struggle with this idea of “closing”.  I’ve even heard things like, “If you want me to close something, ask me to close the door, close the lid on a jar… but a sale?”  For myself, my background […]

Read More